…On Reification
There’s a particular human failing that salesmen take advantage of — and that takes advantage of them. It’s called reification, and when we reify something, we mentally change an abstract concept into something solid and material.
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You’re currently reading “…On Reification,” an entry on JONTILLMAN.COM
- Published:
- 5.13.07 / 9am
- Category:
- Pondering
- Tags:
- Reification
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