JONTILLMAN.COM | part of the problem since 1976

Seth Godin has a post up about “lazy people in a hurry“, in which he posits that some people are:

Lazy as in willing to buy the first choice that’s ‘good enough’ as opposed to finding the best choice.

Now, as some of you know, I disagree completely with the concept of maximizing as a way to fulfillment, and I disagree with the assertion that people who are “satisifcers” are somehow lazy.

Nevermind the inherent contradiction of people too lazy to “find the best choice” also being too lazy to just take the first parking spot open to them at the mall.

It seems to me that maximizing, a.k.a. constant dissatisfaction, is the lazy route. You tell me, what takes more effort; making do with what you have and making the best of it, or never being satisfied with anything or sticking with anything long enough to grok it because there is always something better out there, a more optimal solution.

I particularly like the penultimate paragraph:

Lazy, in a hurry and in search of better are often contradictory ideas. Doesn’t matter. We don’t have to like it, we just have to acknowledge it.

It is almost as if he got to the end of his post and realized it didn’t make any damned sense whatsoever, and decided to go for the lazy, in a hurry fix instead of going back and rethinking what it was he was trying to say.

Of course, in a market full of too lazy to investigate pundits steering executives in a hurry to make a profit at all costs, it’s no wonder they would see the “customers” as lazy and in a hurry.