Microwave

By way of the microwave, fast food culture broke free of its traditional confines along roadways and into the center of our homes. As it became ubiquitous during the seventies and eighties, it became a primary beachhead of frantic consumer culture in our kitchens. By its constant presence, we are reminded that we are too [...]

By Jon

By way of the microwave, fast food culture broke free of its traditional confines along roadways and into the center of our homes. As it became ubiquitous during the seventies and eighties, it became a primary beachhead of frantic consumer culture in our kitchens. By its constant presence, we are reminded that we are too busy, too frantic, to enjoy our food or its preperation.

We are taught by this appliance to value the time we spend in the kitchen, making or preparing our food, more highly than we value other time - namely that time spent earning money to purchase a microwave, supply it with electricity, clean it, buy all the extra packaging that comes with microwavable food, buying microwave-safe plates, bowls and containers, not to mention having larger and larger kitchens to house our microwave and all of its appliance brethren. All of this so that we can enjoy bland homogenized food really quickly.

If there is any truth to the adage “you are what you eat”, then it is no wonder that so many people are harried, listless and frantic. Their microwave ovens have been feeding them these things for years…

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